Design Strategy :
Fostering a convivial atmosphere, to put the customer into a journey-like experience and foster brand loyalty and affinity. Whenever customers share such experiences on social media, they then, in effect, become brand ambassadors and help to promote the company to a wider audience.
Adapting a minimalist approach, things have been kept tasteful, elegant and with a firm sense of identity. Alongside this, hotel rooms attempt has been made to make them memorable and enjoyable and add something which differentiates them from the competition.